The PS3 was originally touted as a machine with a "ten year life span." We can see why Sony is banking on such a long console life; the PS3 is on its way to gaining some serious momentum.

Research believes the format war will end by mid 2008, when Time Warner's movie studios stop supporting the HD-DVD format, forcing NBC's and Viacom's studios to fall in line... Many are now predicting that Blu-ray will win the war...